H.A.V.O.C. is a clandestine organization founded to warn the advertising and marketing community
of the most dangerous creative agents.

SUBJECT: Jeremy Moy

LOCATION: Last seen Metropolitan Detroit area.

ALIASES: MoyBoy, Master Moy-shup, Creative Director, Associate Creative Director

With his 25+ years of experience, disruption is his specialty. He is openly willing to share any of his trade secrets to the highest bidder. His knowledge of Brand expertise, coupled with his extensive retailer training makes him an unstoppable operative.

He has experience in storytelling, product launches, experiential design, digital advertising, social media communications, shopper marketing, in-store displays, retailer specific executions, promotions, direct mail, b2b, And brand advertising (including automotive, cpg, tech, services and more).

Highly collaborative within agencies and with clients. The subject is known for exceptional cross-functional partnerships with strategy and account management. He has been responsible for teams as large as 16 and smaller with an uncanny ability to lead as well as get his hands dirty.

SKILLS/TOOLS:

Creative Direction
Art Direction
Writing
Concepting
Brainstorming
Team building and management
Hiring and onboarding
Reviewing employees
Broadcast production
Print production
Adobe Creative Suite
Adobe Firefly AI
Asana
PowerPoint
Google Slides
i-Movie
Chat GPT
Walmart Connect
Retailer onsite and offsite
DSLR Photography

CREATIVE EXAMPLES BELOW

⦁

DISRUPTIVE IDEAS

⦁

CREATIVE EXAMPLES BELOW ⦁ DISRUPTIVE IDEAS ⦁

project:
beyond the blue box

Delivered a 360 degree Kroger program to get shoppers to think differently about Campbell’s Soup as an ingredient for Mac & Cheese.

In conjunction with the national campaign which had a very small reach, the shopper program at Kroger was able to encourage existing and new users to utilize soup as a recipe ingredient.

Increased sales of Cheddar Cheese soup by 18% at Kroger during the month long promotion.

One of the first brands to utilize the Promoted Product Carousel features on Kroger.com.

project: PASTA KNIGHT

Adapted the Rao's Pasta Knight Thanksgiving Day Parade float to a shopper solution - by turning our customers into heroes with simple dinner solutions from Rao’s. Thizcquired the brand. The float was seen by such a limited audience, our challenge was to make the Knight relevant to shoppers even if they had no visibility to the parade float.

Extended the reach of the Thanksgiving Day parade float to include Raos shoppers at home during the Thanksgiving occasion.

project:
own sides season

Green Bean Casserole is a staple for the Thanksgiving & Christmas holiday season. This year we expanded our offering to include other sides such as Mac & Cheese, Stuffing, and more using the power of the Campbell's portfolio nationally.

Created a modular campaign that could flex for national work as well as retailer work as products could shift as well as the main dish being shown.

project:
just for football fans

Chunky Meijer “Craveman” :90

Meijer had a unique opportunity to utilize a handful of NFL players for a regional shopper marketing program which led to online content and
in-store promotions.

Limited production runs of Jason Kelce soup was one way we helped put Chunky in the hands of NFL fans.

Team specific packaging and displays build strong connections to local teams and Chunky leads the way.

project:
social networking site

Coleman “FBMS” :30

Coleman “Pretty Much” :30

We were able to introduce a younger audience to the Coleman camping experience by suggesting Coleman
was responsible for social networking.

Developed commercials and print ads. Helped secure vintage camping footage from stock houses and employees, and art directed both broadcast and print ads. (As well as acted in a few scenes.)

project:
11 brands - one place

visitmeatopia.com

Meatopia is an evergreen campaign that allows all Smithfield brands to be included. I led a cross-functional team from strategy to execution while directing creatives, illustrators, developers and clients.

Appeared at 11 different retailers with custom creative executions.

Completed website and all retailer execution within 6 months.

project:
cardboard world

The UPS Store “Airplane” :30

Visually used cardboard as a unique device to showcase other services The UPS Store can deliver on. Essentially turning a weakness into a messaging opportunity.